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Our story

Named for a daughter. Made for the hills.

Bhuvi Jewels began with a simple problem: authentic Pahadi jewellery was almost impossible to buy unless you were standing in a market in Dehradun or Almora.

Traditional Uttarakhandi guloband from Bhuvi Jewels
Bhuvika

The founder

Bhuvika grew up with Uttarakhand in the house even when the house was elsewhere. She now lives in Ghaziabad, where the family is settled, but the jewellery she wore at every wedding and every Harela was Pahadi — and every time a cousin in Delhi or Mumbai asked where to buy it, the honest answer was "you can't, unless someone brings it from home."

She started Bhuvi Jewels to change that answer. The brand is named after her daughter, Bhuvi, which is also why every piece is packed the way you would pack something for family.

What we actually make

Not real gold. We are direct about this because the alternative is customers finding out later. Every piece is a solid brass base with a thick gold polish, hand-finished, nickel-free, and shaped to the motifs Garhwali and Kumaoni families actually recognise — the mayuri peacock, the swastik, the floral guloband square.

The point is that you can wear the traditional look to a function without taking a gold heirloom out of a locker, and without paying gold prices for a piece you will wear four times a year.

How we work

Four things we do not compromise on

Hand-set stones

Bezel-set individually so they hold, rather than glued into a channel.

Nickel-free

A nath sits against a piercing. That is not a place to save money.

Honest weights

Every listing states the real gram weight, so you know how it will wear.

Real returns

Seven days, unworn, no argument. We would rather you sent it back than kept something you disliked.

Where we ship

Everywhere in India that our courier partners serve — which is most PIN codes. Cash on delivery is available nationwide. Orders leave Ghaziabad within 24–48 working hours; delivery is typically 2–4 days across Delhi NCR, Uttarakhand, Punjab, Haryana and UP, and 4–7 days elsewhere.

A large share of our orders go to Uttarakhandi families living outside the state — Delhi, Noida, Gurugram, Mumbai, Bengaluru and Lucknow in particular. If you are ordering for a specific wedding date, order at least three weeks ahead and tell us the date on WhatsApp so we can flag it.

Talk to us

Bulk and bridal-set orders, custom requests, or just a question about which nath suits a face shape — message +91 98705 17140 on WhatsApp, or use the contact page.

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